Atalasport is an italian sports brand founded in Padua in 1952. For three decades Atalasport developed technical footwear and leisure with exclusive workmanship and aesthetic innovation for football, cycling, running, athletics, tennis and indoor sports.

For about twenty years (from 1959 until the end of the 70s) Atalasport has collaborated as technical sponsor with the best teams in serie A, including Juventus and Angelo Moratti’s Grande Inter, and supported the Italian National Team during the World Cup in Mexico in 1970 and West Germany 1974. Some of the most important athletes of that time such as Sivori, Jair, Oriali, Burgnich, Mazzola, Corso, Boninsegna and Helenio Herrera dressed Atalasport.