mimOOkids was created by Monika Ligeza with the desire to add a new perspective to kids clothing. As a mother of two very independent toddlers, she was tired of tiny openings for big children's heads and impossible closings for small hands. She wanted to give her children the possibility to be more autonomous in their daily tasks and to push their learning-by-doing. With over a decade of experience in the retail industry managing sales and buying departments in companies such as Zara, she launched the first collection in only 4 months. Since the start this disruptive business idea has attracted influencers and mimOOkids has been invited to be part of the Nest in the Pitti Bimbo June 2019 Edition.