This year, Pitti Fragranze explores the creative connections and implications between scents and music through the installation "The Sound of Fragrance," showcased at the Spazio Alcatraz of the Stazione Leopolda and curated by Paola Gariboldi, beauty deputy editor at D La Repubblica, and journalist and content creator Susanna Macchia.
Visitors will be drawn into two paths that offer abstract and innovative sensory experiences: one dedicated to silence—both olfactory and musical—and the other to its opposite, exploring noise in both fragrance and music.
For the occasion, two fragrances have been crafted by maître parfumeurs: the Silence Fragrance, by Sonia Constant and the Noise Fragrance, by Cristiano Canali. The musical tracks for the two sensory experiences are designed by the composer Alessandro Meistro.
Accompanied by sounds, lights, words, natural materials, and custom-made vapors, attendees will experience these fragrances in a novel interpretative way, following the visionary ideal that drives creators to achieve their final expressive alchemy.
Perfumes and music have always been in accord – in antiquity, where they were used together to elevate the spirit, and in contemporary times, with many fragrances inspired by music – both still maintaining an aura of mystery.
Smell and hearing explore the invisible and escape the dictatorship of the image, evading videos, photos, and screens. They share the same language: notes, harmony, rhythm, composition... is it a coincidence that perfume borrows the words of music to be described?
The idea of bringing their forms to the extreme, seeking expressions of silence and noise that are never absolute, stems from the desire to investigate the essence of their relationship and to further explore the adventurous paths of olfactory creation.
Visitors will be drawn into two paths that offer abstract and innovative sensory experiences: one dedicated to silence—both olfactory and musical—and the other to its opposite, exploring noise in both fragrance and music.
For the occasion, two fragrances have been crafted by maître parfumeurs: the Silence Fragrance, by Sonia Constant and the Noise Fragrance, by Cristiano Canali. The musical tracks for the two sensory experiences are designed by the composer Alessandro Meistro.
Accompanied by sounds, lights, words, natural materials, and custom-made vapors, attendees will experience these fragrances in a novel interpretative way, following the visionary ideal that drives creators to achieve their final expressive alchemy.
Perfumes and music have always been in accord – in antiquity, where they were used together to elevate the spirit, and in contemporary times, with many fragrances inspired by music – both still maintaining an aura of mystery.
Smell and hearing explore the invisible and escape the dictatorship of the image, evading videos, photos, and screens. They share the same language: notes, harmony, rhythm, composition... is it a coincidence that perfume borrows the words of music to be described?
The idea of bringing their forms to the extreme, seeking expressions of silence and noise that are never absolute, stems from the desire to investigate the essence of their relationship and to further explore the adventurous paths of olfactory creation.
