There are captivating ancient and mythical stories filled with gods and heroes, women and men, pristine landscapes, and ancient cities. Inspired by classical mythology's rich and beautiful culture, Danhera is a brand born from the fusion of founder Daniela Ciaffardoni's name—who has dedicated 30 years to creating exclusive products—and the goddess Hera, queen of Olympus.

At Pitti Fragranze, Danhera offers a unique experience. On Sunday, September 15th, the brand invites the press and enthusiasts to explore the historic collections of Legendary Fragrances and 'MYTHIA,' a new collection of Extrait de Parfum. This collection celebrates the greatness of captivating mythological characters through the art of perfumery and visual arts. Each fragrance is a tribute to ancient gods and heroes, a way to experience a piece of history and legend in everyday life. The Myth, to be worn on the skin like never before. The event promises a narrative delivered through powerful and evocative storytelling, where the brand retraces the origins of its inspiration and offers the audience a rich sensory experience. Each olfactory tasting is a gateway to an enchanted world, with animated illustrations that bring to life the stories that inspired them.