A special one-on-one conversation with François Hénin, founder of the Jovoy perfume house and its namesake boutiques and of the Jeroboam brand, is scheduled for Friday, September 13. The event will cover anecdotes, marketing strategies, and surprises.
Having earned a business school diploma, François Hénin headed to Vietnam for what could have been just a beautiful trip. Instead, he stayed for four years and started a small trading company that bridged French buyers with Vietnamese companies. Gradually, he entered the perfume industry to rediscover Vietnamese heritage—its leaves, roots, bark, and flowers. He distilled essential oils that would be used in high-end perfumery. Returning to France, François worked for Argeville in the Mougins estate near Grasse. Five years later, he left the South and moved to Paris with a perfume project in mind. In 2006, he relaunched Jovoy with a concept of seven signature scents representing the main olfactory families, followed by a period of "Terra Incognita" that marked a transition from his initial intentions to the perfumes we know today.
In 2010, he opened the first Jovoy boutique, which was later closed in favor of the larger Jovoy perfumery at 4 rue de Castiglione, the one we still know today.
Having earned a business school diploma, François Hénin headed to Vietnam for what could have been just a beautiful trip. Instead, he stayed for four years and started a small trading company that bridged French buyers with Vietnamese companies. Gradually, he entered the perfume industry to rediscover Vietnamese heritage—its leaves, roots, bark, and flowers. He distilled essential oils that would be used in high-end perfumery. Returning to France, François worked for Argeville in the Mougins estate near Grasse. Five years later, he left the South and moved to Paris with a perfume project in mind. In 2006, he relaunched Jovoy with a concept of seven signature scents representing the main olfactory families, followed by a period of "Terra Incognita" that marked a transition from his initial intentions to the perfumes we know today.
In 2010, he opened the first Jovoy boutique, which was later closed in favor of the larger Jovoy perfumery at 4 rue de Castiglione, the one we still know today.
