For the first time, Coty presents itself to the audience of Pitti Fragranze with an event that celebrates the company’s unique vision in the field of fragrances.
To discover Infiniment Coty Paris, the new brand of Coty, Pitti will host an art exhibition open to the public on Friday, September 13, from 2:00 PM to 4:00 PM at Spazio Alcatraz. "Infiniment Coty Paris, a fragrance collection blending art, science, and emotion," the title of the installation, will be an immersive journey through the identifying codes of the new project.
The language of Infiniment Coty Paris takes an essential approach based on four complementary guiding principles: scientific innovation to maximize the fragrance and its longevity, sustainability through the use of reusable packaging, concentrated formulas free of superfluous chemicals, and a creative echo that resonates with every form of art.
The fourteen fragrances of Infiniment Coty Paris embrace the main categories of positive human emotions. Each fragrance is associated with a specific emotion — proven and measured by neuroscience — and acts as an emotion generator. The categories include sensuality, pleasure, tenderness, self-esteem, and more.
To discover Infiniment Coty Paris, the new brand of Coty, Pitti will host an art exhibition open to the public on Friday, September 13, from 2:00 PM to 4:00 PM at Spazio Alcatraz. "Infiniment Coty Paris, a fragrance collection blending art, science, and emotion," the title of the installation, will be an immersive journey through the identifying codes of the new project.
The language of Infiniment Coty Paris takes an essential approach based on four complementary guiding principles: scientific innovation to maximize the fragrance and its longevity, sustainability through the use of reusable packaging, concentrated formulas free of superfluous chemicals, and a creative echo that resonates with every form of art.
The fourteen fragrances of Infiniment Coty Paris embrace the main categories of positive human emotions. Each fragrance is associated with a specific emotion — proven and measured by neuroscience — and acts as an emotion generator. The categories include sensuality, pleasure, tenderness, self-esteem, and more.
