WOHA Parfums is a project born from our architecture studio Word Of Holistic Architecture, which seeks the fusion of architecture and the world of aromas and fragrances, resulting in a collection called ‘Arquitectura Líquida’, which will be composed of 10 fragrances inspired by 10 architectural projects in and around Elche. Each fragrance is intertwined with its architectural counterpart, revealing starting points, conditioning factors and concepts. It is the connection of two different worlds, but with a common starting point, that makes this exploration fascinating.
The fusion between architecture and the world of fragrance goes beyond simple association; it is about finding a means of expression, evoking spaces and, of course, capturing situations through the different stages of evolution of each fragrance. Thus, the perfumer and the architect share the exploration of their respective environments, using their skills and methods to create concrete and unique sensory experiences. It is the connection of two different worlds, but with a common starting point, that makes this exploration fascinating.