Santa Eulalia was founded in 1843 in Pla de la Boqueria, Barcelona, as a luxury textile store for men and women. In 1926, it held its first Haute Couture fashion show, pioneering in Barcelona, and today it is the leading multi-brand luxury fashion store in our country.

In the 1940s, Santa Eulalia ventured into the world of fragrances, launching its first eau de cologne, a fresh fragrance that quickly became very successful among its customers. In 2014, Santa Eulalia created a range of perfumes inspired by the city of Barcelona and its Mediterranean climate. In this collection, Santa Eulalia blends design, sobriety, and the savoir-faire of its perfumery tradition.

Over the years, Santa Eulalia has expanded its range of perfumes with new fragrances, currently offering a range of 11 references, as well as a line of home fragrances.

Until 2023, Santa Eulalia Perfumes were manufactured by an external company. In 2024, Santa Eulalia decided to take control of its brand and establish its own perfumery company to manufacture, manage, and distribute its perfumes.

At this moment, we are in the final stages of production of the collection, which will be ready to present in September at Pitti.

We want to continue with our philosophy of creating perfumes that speak of our city, Barcelona, and its surroundings, as a purely Mediterranean but also cosmopolitan and universal city.

In fact, we are already working on the new collection that will be launched in 2025, aiming to collaborate with the best perfumers based in Barcelona and its surroundings, to not only represent the city but also showcase the creativity of its local perfumers or those based here.