The One of Laboratorio Olfattivo is a history made of craftsmanship, passion and innovation. For over fifteen years, from the selection of raw materials to perfume formulation, Laboratorio Olfattivo has been committed to tell stories, encounters, emotions and sensations, following a coherent and sustainable production chain. Indeed, each fragrance represents a palette made of research, values, methodology and accuracy. Founded in 2009 by Roberto Drago and Daniela Caon, it is now one of the leading brands of the niche perfumery market.
Roberto, the Brand Creative Director, is the one who develops the ideas for the design of new perfumes while merging the endeavours of the most eclectic Noses currently on the scene. He is the one who makes every project come true, realising unique and inimitable creations.
Daniela, Brand Image Responsible, looks after the company's brand identity. The perfumes colors palette, bottles and packs' design, the raw materials selection are the result of an accurate and extremely refined study, that narrates over time both the essence and the heritage of the brand.
Laboratorio Olfattivo is a universe composed by Six Fragrance Collections, Room Diffusers and a range of products for the personal care.
Packaging is entirely hand- made in our laboratories. Products are wrapped daily and prepared to be distributed. Little and modern boxes, white labels, elegant ribbons… Still, colourful cases and golden plates tell both the heritage and value of the brand.
In December 2015, the brand opened its first store in the splendid setting of Turin. Born with the aim of offering events, workshop and installations, it now represents a point of reference for all niche perfumery’s enthusiasts. Some years later, between 2019 and 2022, Laboratorio Olfattivo opened two new stores, one in Rome, the other in Milan. Places of discovering and exploration, where clients will live immersive experiences through a variety of suggestions, evoked both by the products and a magical atmosphere...
Laboratorio Olfattivo is currently distributed in more than 50 Countries around the world.