Beirut is a gateway for influences from all of the Middle East, Europe, Africa and Asia. In addition, the millions of Lebanese diaspora all over the world add an extra flavor to this city. This cultural melting pot and the city's many contradictions are at the core of what attracted Ideo Parfumeurs to Beirut:

- Ancient crafts traditions, yet a very modern tech friendly city
- Disturbing urban chaos, yet beautiful heritage landmarks
- Conservative culture, yet the city boasts an edgy and glamorous nightlife
- Strict social rules, yet a sense of exhilarating freedom
- Deep Middle Eastern roots, yet very European culture

Our poetic fragrances masterfully bring together this energy.

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