Brand Profile
Carola fra i Trulli is an Italian brand of botanical niche fragrance and olfactory poetical objects for the Home.
Founded in 2021 by Carola Altamura, a Milanese architect with deep emotional roots in Puglia, it is the poetic olfactory tale of the Itria Valley, its native flora and traditional artistic techniques.
Carola fra i Trulli is a strongly synesthetic brand that unites the senses of sight and smell.
The aim of the brand is to give a tangible aspect, through form and colour, to the intangibility of perfume.
The 'macchiato', the spontaneous traditional Apulian technique, is chosen by Carola as the brand's emblem to interpret its founding values: the naïve joyful imperfection and spontaneous lightness of Nature.
The Home Fragrance Collection is a tribute to the olfactory memories of Carola's childhood in the garden of her family home in Puglia through eight refined, luminous and immersive botanical fragrances, conceived as an ode to the Mediterranean joie de vivre, declined in a natural and dreamlike tale.
The brand is strongly oriented towards sustainable choices and well-being, such as thoughtful design, honest materials and a conscious approach to minimise the impact on the environment.
The products are entirely handmade in Italy by selected artisans using high-quality materials to promote a qualified local supply chain that respects people, history and nature.