Embark on a journey beyond the traditional boundaries of perception in a synthesis of senses that combines art, craftsmanship, and artifice.
Perception Reinvented is the theme of the 2023 edition of Pitti Fragranze, the Pitti Immagine exhibition dedicated to the world of international artistic perfumery, which will take place from September 15 to 17 at the Stazione Leopolda in Florence.
The concept explores the psychedelic and holographic aspects of the world of fragrances, representing them with a colorful, fluid, and interpretable campaign. It does so through the elements of artistic craftsmanship, such as the marmorine marble plaster and Venetian stucco, which "fuse" matter and color, mixing, blending, shaping, deforming, and reforming. It is a reference that looks at the complexity of a constantly moving earthly and celestial universe, with stars, ways, and galaxies that draw and then erase ever-changing dimensions and suggestions.
Perception Reinvented stages a delicate and continuously evolving balance that connects the present and the future, creativity and technique, language and science, and physical and virtual reality, giving life to an immersive and engaging experience capable of redefining our idea of sensing, interpreting, and representing.
Perception Reinvented is the theme of the 2023 edition of Pitti Fragranze, the Pitti Immagine exhibition dedicated to the world of international artistic perfumery, which will take place from September 15 to 17 at the Stazione Leopolda in Florence.
The concept explores the psychedelic and holographic aspects of the world of fragrances, representing them with a colorful, fluid, and interpretable campaign. It does so through the elements of artistic craftsmanship, such as the marmorine marble plaster and Venetian stucco, which "fuse" matter and color, mixing, blending, shaping, deforming, and reforming. It is a reference that looks at the complexity of a constantly moving earthly and celestial universe, with stars, ways, and galaxies that draw and then erase ever-changing dimensions and suggestions.
Perception Reinvented stages a delicate and continuously evolving balance that connects the present and the future, creativity and technique, language and science, and physical and virtual reality, giving life to an immersive and engaging experience capable of redefining our idea of sensing, interpreting, and representing.