The "Spirit of the Place" is the inspiration and even the raison d'être of the entire collection. The purpose of the brand is to communicate to the world some enchanted, majestic - and sometimes unknown - places in the city of Milan. Each fragrance in the collection focuses on a place, but tells the story of the people.
In different eras millions have passed the same statues, walls, canals, cobbled streets. Ate in the same, old place. Sometimes noticing surrounding objects; most of the time neglecting them. Yet on the contrary these statues, walls, pebbles watched in silence. If we believe that even inanimate things can have a memory, then this must be the Spirit of Milan.