Brand Profile
MAD et LEN traps the scents of memories into beautifully handcrafted
objects and experimental fragrances.
The nature that surrounds the brand’s atelier in the southern France Alps serves as the main source of inspiration for its
perfume and candle lines as well as for the organic shapes of its furniture
pieces, which always feature a certain sophisticated rawness. In the
peaceful atmosphere of those rough and barely inhabited landscapes,
MAD et LEN propose a new vision and experience of the standard
perfumery coming back to the most authentic, primal and free perfumery.
By choosing to use only simple formula, worked through a small-scale production, we reviewed the traditional apothecary’s craft.
Our entire olfactory universe is fashioned in raw materials made of rolled steel, hammered, chiseled and brushed before being blackened by fire. Each object is the result of a unique know-how perpetuating ancestral techniques in our workshops
Through its perfumes and objects, MAD et LEN aims to bring back the
original taste of things, awaking our primal olfactory and tactile senses
from the anesthetized sleep of daily life.We like the idea that the relationship to smell and perfume is part of unconsciously ritualized approaches, inherited from the first uses that man had of perfume