Brand Profile
The Power of Plants Meets Modern Cosmetic Science.
Developed by award-winning phytotherapist Atsuko Morita, based on her knowledge of traditional herbalism and modern beauty technology, Waphyto is a self care and wellness brand that combines the finest natural ingredients with the most sophisticated cosmetic innovations.
From skincare to body and hair care, Waphyto products embody an appreciation for Japanese "WA" culture - promoting peace and harmony. With a passion for preserving the purity of nature, Waphyto works to ensure that all ingredients and formulas meet the highest standards of the company's scientists and herbalists, as well as those of today's socially responsible marketplace.
Waphyto is committed to producing products that are Elemental, Ethical, Environmental and Empowering. These four keywords encompass the company's definition of clean beauty and brand accountability.