Brand Profile
YOHJI YAMAMOTO PARFUMS is the reflection of the Yamamoto universe. The brand is the combination of revolutionary approaches, created to be at the forefront of the sector, and aimed at unique and extraordinary people in search of self-realization and individualization. For Yohji Yamamoto, design has multiple meanings. While aesthetics and materials obviously involve the senses of sight and touch, the products of imagination are part of a more holistic whole: the soundtrack plays an important role in his fashion shows, as does perfume vaporized in the air, which helps to refine the coherence of his multisensory show. It is therefore not surprising that the universe of Yohji Yamamoto has put itself to the test in the olfactory realm, through the creation of signature fragrances. The YOHJI line, in particular, consists of 6 fragrances, which describe as many founding pillars of the Maestro's artistic DNA.