Brand Profile
Lindsey Wieber and Gwen Whiting, co-founders of The Laundress, created this luxury fabric care and specialty detergent line to take the chore out of laundry.
They saw the necessity of properly caring for their clothing and homes, but were not able to find products on the market that met their standards of delicacy, fragrance and sophistication.
The Laundress was launched in March 2004, after three years of research and development. Enthusiasm, knowledge and creativity: The Laundress is just the beginning of many great things to come.
The Laundress products incorporate Enzymes such as Protease, Amylase, Lipase and Cellulase. Most grocery store brands do not incorporate enzymes but chemical agents.