Isabey is a "signature" fragrance brand. Luxury, rarity, elegance and tradition with a contemporary twist are the quintessence of the niche and reserved house. Its philosophy can be summarized as follows: "A perfume should not be so much an image or a concept, but rather a work of art, a creation of excellence with its own story to tell." The contemporary lines are the result of the collaboration of artistic director Rania Naim and perfumer Jean Jacques. Both are inspired by the Maison's rich heritage, art deco codes, rare essences and noble ingredients.