Brand Profile
EMBARK UPON A NEW SENSORIAL EXPERIENCE
FRASSAÏ IS THE FIRST WOMAN-FOUNDED NICHE PERFUME HOUSE FROM ARGENTINA.
IT IS AN INVITATION TO EMBARK ON OLFACTIVE JOURNEYS THROUGH SOUTH AMERICA AND PARTS OF THE WORLD, TO UPLIFT THE SENSES AND CREATE HARMONY THROUGH SCENT. DESIGNED BETWEEN BUENOS AIRES AND NEW YORK, PRODUCED IN SMALL BATCHES AND IN COLLABORATION WITH SOME OF THE MOST TALENTED NOSES, EACH NEW CREATION HAS A TIMELY PURPOSE IN THE COLLECTION AND IS APPROACHED SLOWLY YET PASSIONATELY.
FRASSAÏ‘S FOUNDER, NATALIA OUTEDA, BEGAN HER JOURNEY IN FRAGRANCE BY CHANCE IN 2005 WORKING AT QUEST INTERNATIONAL, NOW PART OF GIVAUDAN. FRASSAÏ WAS BORN UPON NATALIA’S RETURN TO HER NATIVE BUENOS AIRES IN 2013 WITH PERFUME PENDANTS MADE IN NOBLE METALS.
DANCE, FLOWERS, PAINTING, MUSIC AND TRAVEL ARE SOME OF THE ELEMENTS THAT HAVE DRIVEN NATALIA TO SHARE HER PASSION WITH OTHERS, TO CREATE EXPERIENCES THROUGH OBJECTS SUCH AS JEWELRY, CANDLES AND PERFUMES.
FRASSAÏ CREATES NEW SENSORIAL EXPERIENCES SHARING THE BEAUTY OF ARGENTINA, ITS PEOPLE, ARTISTS AND LANDSCAPES. FRASSAÏ IS AN INVITATION TO DISCOVER ONE’S OWN UNIQUE JOURNEY, TO LIVE DEEPLY AND SPARK INTUITION, TO AWAKEN THE SKIN TO A NEW AWARENESS, CONNECTING INNER AND OUTER WORLDS.
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EMBARK UPON A NEW SENSORIAL EXPERIENCE