Brand Profile
With origins as an artisanal florist, Christian Tortu is best known for single-handedly challenging the way the world sees flowers by mixing flowers, plants and vegetables in unique arrangements that strip away artifice and offer direct interpretations of nature. The whole story of Christian Tortu, the man, the florist, and the designer, starts in the garden of his parents, farm in France’s Anjou region.
Upon arriving in Paris he realized how much real nature was lacking here, in the very organized and planned parks. He wanted to offer a new look at the use of plants, a free almost wild look, the look of his childhood. With Christian Tortu, vegetal becomes a call to an imaginary journey ; a far from the known paths towards an unprejudiced and frontierless place somewhere. Christian Tortu’s boutiques are where the art of living nature will supplant the simple flower shop.