Brand Profile
CHERIGAN - THE BRAND
We bring back to life the Golden Age of French artisan perfumery with a legacy brand revived.
Daring, chic and elegant, vintage fragrances anew, with modern and nature friendly components. For our Roaring 20’s.
THE STORY
One word, read it and you hear “Chéri” /darling/dear. A timeless name, French and international as well. 3 syllables that you can easily write and remember.
A mysterious fragrance brand, that belongs to the Roaring 20’s and Art Deco, born in Paris, when everything was possible, the whole society opening-up, people travelling on board planes and boats, discovering a brave new world, with art exploding of creativity. The thrill of enjoying life every step of the way.
The brand was incepted in 1929 and first located at 120 Champs-Elysées in Paris, an avenue that embodies luxury, fragrances and Paris in the same twist. It soon developed in Cuba in La Havana, THE place to party at the time. Cherigan was liked by VIPs and movie stars. It was part of the jet set of that decade, a modern brand for modern customers.
Right after its inception, in the very first year, 3 fragrances were launched including Mascarades, Chance and Fleurs de Tabac a spicy tobacco soften with tonka bean and Iris, on a bed of oakmoss. Then Bleu Impérial, La Habana Cuba, Parisienne, and Jupons all new and successful fragrances.
TODAY’S BRAND AND COMMITMENTS
In this path, our fragrances today are deep, voluptuous, rich and elegant. They surround you with a soft and witty sensuality, a gentle touch of happiness, an urge to enjoy life at its fullest.
Our commitments
1 – Create high-end pleasurable fragrances inspired by the original ones and the Golden Age style, to renew today’s “roaring 20s”.
2 – Focus on an artisan approach and development.
3 – 90% to 99% natural ingredients in the fragrance and 0% harmful components, whether natural or synthetic.
4 – Only Extrait de parfum concentration, the most voluptuous and beautiful.
THE PRODUCTS
- A 100 ml natural spray with a brand-new pump engine for a cloudy long immersing experience and a real gold enamel print on the facing and one color per fragrance lacquered à the bottom
We have developed a unique golden zamack heavy cap engraved with the brand’s logo on the top.
- For a timeless and sensual gesture, the Touch is a 15 ml perfume applier that fits in a handbag, in your car, in your purse.