Chandler Burr, one of the world's leading fragrance experts, American journalist, critic for the New York Times – and now a Pitti Fragranze ambassador – will conduct a series of talks also at the next edition dedicated to the hottest topics of the moment.

A series of conversations on the hot topics of the artistic perfumery and skincare, the interlocutors here are key industry players: noses, critics, buyers and storeowners, beauty experts, economists and journalists. Moderated by Julia Ahtijainen, founder of The Frankly Speaking agency, with the participation of Chandler Burr - famous perfume critic and Pitti Fragranze ambassador.

“THE COMMUNICATION OF A SCENT”

The words for saying something, the gestures for proposing it: a journey through the communication of perfume, for educating and opening the path to new approaches.

“A PLEASANT WELCOME:
Design matters in the online/offline retail” An open conversation on how to design for and understand the needs of today’s consumers vis-à-vis the world of mono-brands and multi-brands.

“LIKE A SECOND SKIN: TRENDS AND THE FUTURE.”
Perfect skin, for men and women, is the goal. A special focus on the world of skincare amid trends and future projections.