Fragranze will be presenting a special focus on skincare, one of the biggest growing sectors in the beauty market. With a selection of innovative brands and new ideas created for a public that is increasingly attentive to wellness, selfcare and the environment.
Among the special participation, the clean beauty proposals of Muse&Heroine, the innovative agency founded by Janine Knizia with its highly-curated portfolio of clean, niche beauty brands from around the world: the organic Australian mixtures from Ipsum, the rich oil of Super Fruits by 8 Faces, the bio-botanicals of Julisis, the honey masks by Activist, the Plum Beauty Oil by Le Prunier, the made in Italy masks by Radice, the natural oils produced from LA to the French countryside by Marine + Vine, the last generation serums from UBUNA Beauty, the minimalist Scandinavian design of Henua.
The selection of skincare brands includes also: 3LAB, By Terry, Björk & Berries, Cinq Mondes, Coola Suncare, Ecooking, Edward Bess, Evidens de Beauté, Farmacia SS. Annunziata, Heinrich Barth, Henua, Hobe Pergh, Ingrid Millet, Insíum, Neal’s Yard Remedies, Novexpert, Nuori, Patyka, RéVive, Rivoli Geneve and Själ Skincare.