At the Stazione Leopolda, a unique stage, a special audience, a select and authoritative meeting place dedicated to the best artistic perfumery proposals, the latest ideas in beauty, wellness, wellbeing and the most exclusive skincare lines presented by 150 of the most qualified maisons and brands, as well as the new talents on the world scene.
 
From Friday 13 to Sunday 15 September, Pitti Fragranze is the unmissable rendezvous that, every year, calls the top sector names and the most prestigious noses to Florence to discuss the latest trends and the most advanced experiences in selective perfumery, as well as the links between fragrances and lifestyles today. 
 
Pitti Fragranze presents the most advanced olfactory experiences, from market to culture
“Pitti Fragranze is increasingly the preeminent place for discovering the latest ideas in international artistic perfumery as well as its most advanced experiences” says Agostino Poletto, General Manager of Pitti Immagine “from the key sector names to the emerging brands that rendezvous in Florence with the international community of protagonists of high beauty and its most lifestyle dimension. This edition confirms the fair’s strengths: great selection and attention to the quality of the products flanked by high profile international scouting. And then there is the calendar of events on contemporary olfactory culture, which is always increasingly rich and multifaceted, making Pitti Fragranze a truly unique observatory. From this edition’s special guest, an undisputed maestro like Jean-Claude Ellena, to the calendar of the Fragranze Talks focusing on the more advanced dimension of retail in perfumery – from staff training to the design of the physical and virtual spaces – on skincare and lots more. So we invite you to immerse yourselves and participate in the fair experience as well as all the initiatives held around town for La Città delle Fragranze [The City of Fragrances]!”