Zerow is an innovative B2B platform designed to instigate a revolution in the fashion industry through the adoption of circular economy principles. Its main goal is to minimize waste and mitigate the environmental impact of the production chain by addressing the issue of scraps and surplus materials, which account for up to 50% of production, of which less than 1% is recycled. This transformation not only reduces economic losses but also combats significant environmental damage by giving new life to materials that would otherwise be discarded.

A distinctive feature of Zerow is its innovative circularity performance measurement tool, which allows companies to evaluate and optimize the sustainability of their supply chains. This tool analyzes data from all suppliers, providing detailed reports on indirect environmental impact and identifying areas for improvement strategy development. Through this functionality, Zerow not only facilitates the transition to a circular business model but also contributes to the transparency and accountability of the fashion industry.

The platform facilitates the connection between sellers and buyers, recyclers, or charitable entities, promoting the sale, recycling, or donation of surplus materials. Zerow's ability to categorize and digitize production excess makes these materials easily accessible, encouraging the adoption of sustainable and responsible practices within the industry.

Using advanced technologies, such as artificial intelligence, Zerow refines the matching process between the supply and demand for materials, improving transactions and significantly contributing to the sustainability of the fashion industry. With its innovative approach, Zerow aims to create an ecosystem where every company can actively contribute to building a sustainable future for fashion, transforming scraps into valuable resources and promoting the circular economy.

Led by a team of experts passionate about sustainable fashion, engineering, and digital marketing, Zerow is committed to becoming the world's leading platform for the exchange of sustainable materials, pushing the fashion industry towards a more responsible and circular future. Zerow represents not only an effective solution to the problem of waste in fashion but also an opportunity for companies to demonstrate their commitment to sustainability by leveraging innovative technologies to measure and improve their circularity performance.