With twenty years of experience, Murata ID Solutions provides IoT solutions (RFID, UHF, NFC connected to BlockChain) for the fashion & apparel, luxury and sportswear industries. 

Our IoT and RFID traceability solutions allow companies to gain E2E visibility of the Supply Chain, to protect their brands, to rethink the in-store experience, to boost sales (in-store and online), and to build relationships based on transparency and trust with the end customer: not surprisingly, companies who adopt our platform, are enhancing their transparency towards the end customer on sustainability and circular economy strategies.

RFID technology enables the unique identification of products, linking the physical article to its Digital Twin and to its Digital Passport (i.e. all the information related to the product – origin, materials, provenance, life cycle). Thanks to our solutions, each product acquires a digital identity that allows it to communicate its history, its supply chain origin, status, and position automatically and in real time, as well as interact with the customer in a direct and increasingly interconnected way.

Our systems are implemented worldwide by global companies to digitalize logistics, production, retail and after-sales processes, protect the brand and increase customer engagement and enhance the shopping experience (physical in-store or digital on interconnected platforms).
   
The Company, with headquarters in Italy (in Parma and Milan) is part of the Murata Manufacturing Co., Ltd. group since 2017, a world leader in electronic components and IoT sensors with a revenue of 14 billion dollars and 78 thousand employees worldwide.