Cloov is a SaaS startup born in 2022 with the aim of enabling fashion brands and multi-brand stores to create a second-hand rental and sales offering directly to their consumers. Cloov, thanks to its proprietary technology, handles the creation of the white-label re-commerce platform, order management, and all logistical aspects, including refurbishment and cleaning. The launch of a re-commerce allows fashion brands to maximize their inventory, particularly unsold and flawed items, as well as to reach a new pool of customers, Gen Z and Millennials, who are attentive to sustainability issues