Protocube Reply and Discovery Reply are the Reply Group companies that after several years of work with leading Luxury brands have joined forces to develop the 3D Platform, a cloud-based platform that strategically integrates 3D technologies into the Product Development process, incorporating digital assets, metadata, variant creation and modification tools and automated content production into an extremely high-performance end-to-end solution.

Technology, innovation and a holistic vision: each workflow is adapted and customized in a single digital environment, to conform to the specific Product Development process and ensure maximum usability and interoperability, managing permissions and approvals at different release stages, on the part of teams and collaborators, optimizing value chain and go-to-market.

The transformation of traditional design and sample production phases into virtual processes enables the optimization of design, model prototyping, presentation and sales flows, with an impact on the sustainability of the entire Product Development process.

The 3D Platform natively integrates tools for the automatic and scalable generation of 3D assets, ready to be distributed and reused across channels and touchpoints (ecommerce, web catalogues, configurators, mobile apps, ...).

This comprehensive suite provides advanced Digital eXperience and AI applications for new business models in the Fashion, Luxury Retail and Design Brands industries.

Protocube Reply and Discovery Reply support Fashion&Luxury and LifeStyle companies in defining a strategic roadmap for the introduction of advanced 3D design and management tools, providing specific expertise on Materials Digitization, Product Information and Digital Color Management.

Extensive technological expertise in the field has also enabled the development of product visualization, configuration and cataloguing specifications, as well as tools for intelligent optimization specific to 3D assets.