Freed of London is the world's leading designer and manufacturer of professional dance shoes. With an extensive history dating back to 1929, Freed of London shoes are handcrafted in the UK. From humble beginnings in London’s West End, Freed of London was founded by cobbler Frederick Freed in 1929. Working from a basement in Covent Garden, the same site where the brand’s flagship store now stands, Mr Freed and his wife revolutionised the dance shoe industry by tailoring shoes to a dancer’s individual needs. To this day this philosophy remains, and Freed of London shoes continue to be made by hand in the UK.