a campus to drive sales
Pitti Bimbo's educational offerings include a partnership with Istituto Marangoni Firenze. On June 20 at 11 AM, in the Networking Lounge spaces at the Fortezza, the session "Elevate Your Retail Sales Game: Leveraging Advanced Visual Merchandising Tactics for Maximum Impact" will take place. The campus, led by Nicola Diana (Brand Image Consultant and Visual Merchandising tutor at Istituto Marangoni Firenze), will invite buyers and industry operators to discover how strategic visual presentation techniques can enhance the shopping experience, capture buyer attention, and increase sales success. The event will be held in English.