Parenting can be hard but getting dressed should be easy. That's why we're here--less hassle dressing, more time spent doing the things you love. It's a simple formula: stylish prints, super-soft, eco-friendly materials & our SewSafe™ smart magnetic closures that connect quickly and quietly. Created in 2010 by college friends Lauren and Lawrence, Magnetic Me started with a bib and evolved to a full collection of layette beloved by celebrities like Oprah, Karlie Kloss, Eva Chen, and Jennifer Garner.