Brand Profile
The year was 1949 when a courageous businessman in Prato, Tuscany, experimented with the use of noble yarns in order to create precious fabrics. His name was Faliero Sarti and his know-how allowed the company to soar to a highly acclaimed position in the fashion world. An important legacy that his niece Monica, third generation, has known how to develop while still preserving it in its entirety, thanks to a new universe of scarves which are extremely light on the body, softly sensual to the touch, full of meanings and flavours.
Thanks to her extensive experience accrued in the woollen mill and in the style offices of important international fashion brands, the designer developed her first scarf collection in 2000, destined to revolutionize the entire sector.
On those impalpable surfaces Monica gathers together all the values of research, beauty and tradition, typical of her family, and translate them into an immediate, fresh, and recognizable language. She has elaborated an aesthetic code which is deeply personal, yet easily understandable by everyone.
While the woollen mill continues to supply the most important fashion houses with top-of-the-range fabrics, Monica has been conquering the interest of end customers thanks to her accessories which are available in over 1,200 stores worldwide, including 6 mono-brand boutiques.