I Want to Be Green

News

Edition 96

16.12.2022

Introducing “The Future Shapers”

Who will be the future protagonists of kidswear? Designers of ethical fashion that respects people and the environment? Pitti Bimbo presents the most revolutionary brands, champions of green & slow fashion designed precisely for the future's most important people: children. Introducing "The Future Shapers!"

"The Future Shapers" is the theme of this edition's selection of brands for "I Want to be Green," Pitti Bimbo's special project to showcase eco-responsible brands, large and small, many of which are debuting and therefore "sustainable natives."

As usual, Dimitra Zavakou, a leading expert on green fashion and the founder of the concept lab Little Pop Up in Berlin, has picked the new products to discover at the Fortezza and online on Pitti Connect.

Wooly Organic

A mother created this Latvian brand for her two children. Pieces are made from 100% organic fabrics free of harmful chemicals, herbicides, and pesticides. Soft toys are filled with corn fiber, which is biodegradable, compostable, naturally hypoallergenic, and antibacterial. Raw materials come only from trusted European producers to maintain a zero-kilometer footprint, from yarn to packaging.

Grech & Co

Bringing California style to Nordic minimalism with sunny colors, understated lines, and timeless patterns to create clothing and accessories the whole family can enjoy regardless of gender, age, or season. Embracing the "less is more" philosophy through creating beautiful, comfortable apparel, the brand promotes conscious consumption through environmentally friendly manufacturing practices.

Selva Sauvage

Handmade jewelry and swimwear made from ocean plastic. These 18K gold-plated silver necklaces, earrings, and rings can be mixed and matched for different looks. As well as having a green soul, the swimwear collection for kids and teens is made with a special fabric with UPF 50+ protection factor. Every purchase will result in planting a tree to counter CO2 emissions.

Farway Milano

An Italian brand inspired by ethical design principles has emerged from the talent of a young designer with Pakistani roots, Farwa Zulfiqar. Featuring raw cuts and contrasting beading, the clothes are designed to let the fabric breathe, while their colors (all natural) are limited edition. The 0-24 month / 2-8 years old collections are made of 100% organic cotton.

The Little Blazer Company

It is Britain's first "gender-neutral" luxury kidswear brand. Blazers are the key piece: colorful, ironic, tailored, cult pieces that will be passed from generation to generation. The production process is strictly local and follows the strictest ethical standards. In addition to being delicate, comfortable, versatile, and fresh, these fabrics are sustainable because they are made of Harris Tweed®, a 100% pure new wool raised in the UK, and lined in vegan satin.

Kombinizona Kids

Color is the defining element of this made-in-Georgia brand, which is cheerful and ironic. Natural hues, innovative combinations, and geometric inserts. It is not only for style, but also to stimulate the wearer's creativity, learning, and motor skills. Children will enjoy this interactive outfit, which is also good for the environment, as the company is committed to reducing waste.

BIANCA&NOÈ

FARWAY MILANO

KOMBINIZONA KIDS

MULLIDO

SNUG

THE LITTLE BLAZER COMPANY

YAARN

ESTHER

GRECH & CO.

SELVA SAUVAGE

WOOLY ORGANIC