Perry Ellis was initially launched in 1984 as a joint collaboration between Levis and Perry Ellis. The collab was pointed to denim and preppy focused. In the 90’S Perry Ellis was one of the first to bring bold colours, big logos and patterns to the market. Estar Brands is now launching the kids wear with Perry Ellis Kids America with core values such as the balance between casual and sportswear, comfort level. The brand enables to adapt to all real-life events bringing fun and pop colours. Perry Ellis America kids offer a range for boys and girls 5 to 16 years old.