Brand Profile
Made with love for the future.
Whatevs. is more than a children's clothing brand, it is a real lifestyle project focused on the value of family and love and dedicated to the well-being of children: simple, comfortable and practical models, attentive to environmental sustainability, for preserve the planet for their future. A Made in Italy production with a color palette designed to inspire a sense of calm and refinement made up of details.
The Brand promotes an authentic, simple, dynamic and environmentally friendly lifestyle. This principle is the basis of Whatevs philosophy, a brand born from the will of two parents, Bea and Marco, to help create a better future not only for their children but for all children.