Founded in Bologna in 1954 by a skilled lingerie maker, La Perla is a leading international high-end lingerie and beachwear company. Thanks to her "artisan" training, the founder Ada Masotti laid down a unique know-how that is still today an integral part of the company’s philosophy. The La Perla creations represent the best Made in Italy heritage and are a reference point for worldwide fashion trends. Today, La Perla proposes collections of lingerie, nightwear, beachwear, hosiery and baby and junior collections of underwear and nightwear. These collections are sold through a chain of flagship boutiques situated in the main capitals around the world and in the best specialised shops and department stores.