Pitti Bimbo presents for the first time to its community Ursi, a brand founded two years ago intending to create sustainable and gender-neutral clothes. All the garments are created in New York, in small ateliers. This ethical approach aims to build a relationship with the people employed in the production chain so that their wages are appropriate and working conditions adequate. This allows the brand also to control fabric waste that is re-interpreted and transformed into unique pieces. The collections have a timeless design, simple and functional lines, comfortable oversized styles that allow children to move freely. The prints come from Liberty London for both boys and girls.
Natural, organic, and high-quality fibers alternate with recycled fabrics with natural fibers mixed with synthetic to reduce waste. The use of finishings is minimized. Buttons are made of wood or mother of pearl, and metal goes in place of plastic. Thus each garment can be biodegradable