Totally new at Pitti Bimbo: Goldie + Ace is a young brand with a green soul. It was founded in Australia. And from this great land, the brand takes its passion for outdoor life and comfort.
It all begins with Alana, a background in textiles and a son who makes her reflect on environmental issues. In 2017, together with Chris Kontos, they launched Goldie + Ace with a specific goal: to help customers adopt a more careful and ethical approach in choosing their children's clothing. The motto is: "Buy less, wear more + pass on." The garments of this brand are ethical, last over time, and have waste-free packaging. Another strong theme is inclusiveness. This is the reason for their unisex models. The lines evoke the 80s and 90s, the childhood of the two designers, studied through their memories and old photos, with a touch of nostalgia and a great desire to take care of the future through slow and sustainable productions.