The Kids line by Please Fashion comes out from a single idea: to apply all the qualities that make the brand unique to the kid fashion’s world.
The product, which counts two programmed collections and two seasonal flashes, is an entirely Made in Italy prêt-à-porter, created in an over 10.000mq large building where the creative minds put their passion and synergy into a constant research. An extraordinary attention to the details and an original view over the seasonal trends sum up with the Italian pride.
The mum who loves Please, falls for the Kid Collection too and then chooses it for her child! This happens because she recognizes the inspirational subjects of the adult collections, yet revisited and adapted to fit little girls and boys from 4 to 14 years old, for what concerns Please Kids, and from 9 to 36 months old with Please Baby. 
The materials become more comfortable and versatile in order to follow the kid in his/her moves and activities; also, the most designed kinds of clothes are the ones which can be mixed and matched, or the most loved by children, like sweatshirts. The palette is inspired to the classic and pastel shades: black&white, back to school, military, navy and pastel tones, matched with some bright colours as pointed out by the collection’s mood. The final touch is always given by many patterns, prints, applications and inserts that will reach the youngest taste.
So, everyone is happy: the mums and their need for good fashion, and the children who feel right and free to play!