Brand Profile
OH COUTURE
fashionably ANTI-FASHION - radically REBELLIOUS - minimalistic LUXURIOUS - conspicuously INCONSPICUOUS – often UNSPOKEN - typically unexpected – NOWHERE and EVERYWHERE
creations tough to ‘box’, or it would have to be a box of paradoxes. SUCH IS LIFE
NO NONSENSE
Caroline Bosmans graduated from the fashion department at SASK in Belgium’s Sint-Niklaas in 2013, thereby making the jump from psychotherapist to fashion designer. Following a highly successful final year collection, she immediately launched the (CRLNBSMNS) label, adding BO(Y)SMANS to her quiver soon after.
High fashion resonates and reverberates throughout the labels (CRLNBSMNS) and BO(Y)SMANS. The creation of fashion designer, Caroline Bosmans are an inextricable part of her boundless universe. Children’s “oh couture” meets adolescent avant-garde, backed by an emphatic declaration of intent.
CAROLINE BOSMANS (ad)dresses the fashion world in her own way, without adhering to any specific category or standard. Other than her own artistic vision that is – a category of its own and a new standard-in-the-making. Both her way of working and her way of thinking set her apart from the norm, resulting in bold silhouettes that make an equally strong fashion statement. A mother of four with the reins firmly in hand, she draws inspiration from the unusual and unconventional, taking a closer look where other simply look away. Unrestrained and unprejudiced, ever curious and captivated.
Created with both dedication and conviction, these iconic collections go beyond fast fashion made for a season. Caroline Bosmans is not a follower but a leader. Leaving the world in her wake: from America to Europe to Japan. And giving shape not just to clothing, but to characters. To the future. And to the people who are destined to define it.