Touriste is a child with the dream of traveling, discovering and knowing. His mascot, “Monkey”, is a little monkey with a great desire to discover and an unstoppable spirit of adventure. The Touriste child will travel as a citizen of the world, even covering a few kilometers, enriching himself with new experiences and new images, with always the attention to details, such as Made in Italy and Made in the World. Touriste is not affected, but practical and concrete, it doesn’t like to be at the center of the attention, but it is very difficult to go unnoticed.