Founded in 2003, award winning Snapper Rock UV50+ Swim Wear is a fashion-forward, quality swim & beach wear company for children and their parents globally. Available year round, our collection is found in major department stores, boutiques, surf shops and luxury international holiday resorts in over 58 countries. The name Snapper Rock comes from a legendary swimming, surfing and fishing spot in the Bay of Islands in New Zealand. Our founder, Liz Eglinton, lives in Auckland, NZ and grew up looking out onto the island of Snapper Rock.We at Snapper Rock believe everyone has their very own Snapper Rock somewhere in the world!Our UPF50+ swim wear blocks 99% of harmful UVA/UVB rays and is chemical free. The first fashion forward, age-appropriate swim wear line to ensure maximum sun protection. Snapper Rockís lightweight and breathable fabric technology mixed with our innovative classic and cutting edge styles brings a splash of high fashion to kids swimwear. Snapper Rock complies with the strictest testing requirements globally, including ARPANSA guidelines.