Francesco Mazzei was born in Florence in 1959 in a family that has been making wine for centuries. After graduation, he began his career in marketing and sales first at Barilla and then at Piaggio. After 10 years, he returned to the family business to further boost its development, with a presence in more than 80 countries around the world. Later, combining his activity as a wine producer and his passion for cycling, he created Enoica, a kind of club that organizes tailor-made routes in Italy's most beautiful wine-growing areas, for those cyclists who do not despise hard work but reserve their strength to enjoy the beauty that surrounds them.