De Rosa is one of the most coveted bicycle brands in the world, synonymous with Italian craftsmanship and high performance. Founded in 1953 by Ugo De Rosa, the company from Cusano Milanino, in the province of Milan, has earned a place of honour in the international cycling scene thanks to its skill in building racing bicycles, equipping professional teams and great champions.
Among all, the name of Eddy Merckx stands out, with whom the company was officially associated from 1973 to 1978. In 1974, riding a De Rosa bike, Merckx became the first in history to win the Giro d’Italia, the Tour de France, and the World Championship in the same year.
De Rosa's continuous commitment to research and development of new technologies and materials has allowed the company to combine tradition and innovation over time, employing the most advanced construction techniques.
Among all, the name of Eddy Merckx stands out, with whom the company was officially associated from 1973 to 1978. In 1974, riding a De Rosa bike, Merckx became the first in history to win the Giro d’Italia, the Tour de France, and the World Championship in the same year.
De Rosa's continuous commitment to research and development of new technologies and materials has allowed the company to combine tradition and innovation over time, employing the most advanced construction techniques.
