Assos is the cycling apparel brand synonymous with innovation and distinctive design. To understand its contribution to the evolution of cycling, we must go back to 1976 when ASSOS of Switzerland was founded in Switzerland, specifically in Ticino. It was the first company to produce Lycra shorts, revolutionizing the sector in the late 1970s. Throughout its history, Assos has consistently maintained exceptionally high quality standards, ensuring cyclists enjoy maximum comfort and performance. Each piece of clothing is the result of years of research and development, combining innovative materials with cutting-edge production techniques. The brand is known for using unique fabrics and precision in garment construction, ensuring impeccable fit and extraordinary durability.

In 2024, Assos offers breathable garments to dissipate heat during physical activity, form-fitting designs to minimize air resistance, lightweight materials to avoid bulkiness, and comfort to allow freedom of movement. Thermoregulating fabrics wrap around muscles optimally, providing an aerodynamic fit without wrinkles when in riding position. It is important to note that the company collaborates with elite athletes to test and refine its products, ensuring each item meets expectations even under the most demanding conditions.