EN Andrea Borchi, a geologist by training, abandoned a traditional career to found AdventureLab Srl, a company specialising in organising cycling events and developing cycling tourism projects throughout Europe. In addition to this, Andrea is the creator of the Tuscany Trail, the world's first bikepacking event, which attracts thousands of participants from all over the globe every year. He has become a tireless promoter of cycle tourism, recognised for his ability to use it as a tool for economic growth and sustainable development for local communities. His passion for cycle tourism has transformed a simple hobby into a mission to improve local economies and promote a sustainable lifestyle. 
Don't miss the opportunity to see him on the BECYCLE stage!