Brand Profile
The history of De Rosa began back in 1953 with Ugo De Rosa, a young mechanic in constant pursuit of detail and perfection, whose talents enabled it to become one of the most qualified Italian brands in the cycling industry. Chosen by numerous teams that have marked the history of cycling, among which we can proudly mention Molteni with Eddy Merckx,De Rosa's heart won a thousand battles, climbing the most arduous climbs, cleaving the wind and against the clock, in sprints toward ambitious goals. Over the years, there have been several collaborations with notable brands such as Pininfarina. Our mission is to seek the right balance between innovation and elegance, ranging between titanium, steel and carbon fiber, keeping in mind our roots, history and the passion that animates us daily and urges us to improve. Every work is lived, every detail of their creatures is cared for, every material tested, in the selection and modeling of Italian works of art and craftsmanship. An evolution that has been running endlessly for 71 years with fans all over the world.