Campagnolo represents a true "love brand" in the world of cycling. Founded in 1933, the Italian company has been able to elevate the passion for cycling to an authentic universe of shared values, becoming a point of reference for enthusiasts from all over the world. The commitment of the Campagnolo family is the constant development of new high-performance solutions, concentrating its attention on the combination of technology and design: this is how iconic components are born for the quality and experience that they are capable of offering, maintaining artisanal attention to detail and using cutting-edge materials. A vision oriented towards the search for technical performance combined with the typically Made in Italy style, guided by the passion for the world of cycling which finds in the ninety-year history of Campagnolo all the main elements of the discipline: the legend, the epic, the performance, the creativity . Between a legendary past and a future full of projects, the new era of Campagnolo began with the launch of the Super Record Wireless groupset, an increasingly user-centric dimension in electronic transmission technology. Together with this, the new Bora Ultra WTO wheels and the HPPM power meter testify to the company's commitment to continuous innovation, ready to represent Italian cycling at BeCycle, on the occasion of Pitti at the Stazione Leopolda in Florence.