Founded in 1976, ASSOS of Switzerland is a leading technical cycling apparel brand globally recognized for its innovation, quality, and attention to detail. Located in Switzerland (Canton of Ticino), ASSOS is renowned for introducing the world's first Lycra cycling shorts, revolutionizing the cycling industry.
ASSOS's mission is to provide cyclists with the most advanced and high-performing apparel, ensuring maximum comfort and superior performance in all conditions. The brand's vision is to be the global benchmark for cycling apparel, continually innovating and pushing the limits of technology and design. Every product results from years of research and development, combining advanced materials and cutting-edge production techniques. The brand stands out for its use of exclusive fabrics and precise construction of its garments, ensuring a perfect fit and exceptional durability. The company collaborates with top-level athletes to test and refine its products, ensuring that each piece meets the highest expectations, even in the most extreme conditions.
SPONSOR YOURSELF is the brand’s payoff, a challenge to the uninitiated, and a reminder to the committed. It is a two-word call to action that speaks to those who believe in the power of investing in themselves, the sport, and the clothing that transforms the riding experience.